How to open a shop in Amazon?Amazon e -commerce is red and red

Amazon proprietary term

If you run Amazon business, you will definitely come into contact with the following Amazon proprietary term.This article summarizes the common words in Amazon business for you, so that you can get started quickly and do it in your heart.

Listing: Everyone is jokingly called “Li Siting”, which is the relevant information of your product page, including product title, product feature list, product description, and so on.Equivalent to the product page of Taobao online store.
Asin: Amazon Standard Idgen, is A MAZON S tandard I Dentification N Umber’s abbreviation, this is the only identifier that Amazon gives each product.Whether you find a product or seek the help of Amazon customer service, you need to find the corresponding product through this identifier number.
FBA: Amazon Logistics, this is ” F ulfillment B Y A“Mazon”.Amazon provides all logistics services including warehousing, picking, packaging, distribution, customer service and return.Of course, you need to pay for these services.
Amazon Prime: A member qualification provided by Amazon to customers, through Apply You can join members.After buying things on Amazon, you can enjoy the fast logistics services sent for two days.For some products and even one day, you can also enjoy endless movies, videos and music resources.
Buy Box: & nbsp;& nbsp;Gold shopping cart, which is mainly for the sales of multiple sellers for the same product.When a customer finds the product he likes and is preparing to place an order, he needs to click “Add to Cart” to complete the item.At this time, which sellerWith a shopping cart, which seller’s product will be sold to customers.Other sellers only watched it.Therefore, the seller will do his best to fight for this Buy Box, which is very knowledgeable.
Product Review:& nbsp;Product evaluation is mainly the feedback of customers who bought this product, including the summary of advantages and disadvantages.This is the key to whether your product can survive in the fierce competition in Amazon e-commerce.(Actually this is the key factor of any Business’s success)
Seller feedback: & nbsp;& nbsp; Buyers feedback, different from the product evaluation above, this is mainly the customer’s evaluation of the seller.For example, a seller may sell products in 10, and each product will have a Product Review, but for this seller, there is a unified Seller Feedback.
Campaign: & nbsp;& nbsp;This is an advertising setting in the background of Amazon sellers.Each newly launched product needs to set up advertisements to allow your products to be searched by customers.(You don’t advertise, what do Amazon eat?)
Counterpon: & nbsp;& nbsp;Preferential volume, this is a product promotional service just launched in Amazon in 2017.The seller can attract buyers to click the product by setting up Coupon to improve the opportunity for their products to be clicked.
Add-on item: & nbsp;& nbsp;This is a general name for low-cost products.If the product is labeled with “ADD-ON”, the customer cannot buy this product separately, and must be purchased with other products.It can be placed more than 25 knives before ordering.
Amazon choice: & nbsp;& nbsp;Amazon’s labeling to some products.This was proposed in 2015.The purpose is to cooperate with Amazon Echo to buy the purchase process for voice ordering, which is very helpful for the conversion rate of the product.
Bsr: & nbsp;& nbsp;B EST S eller R ANK, the product is ranked in the categories of various products in Amazon.The better the sales volume, the higher the click rate, the better the ranking.This is equivalent to the ranking of school students, so of course it is important.
Pay views: & nbsp;& nbsp; product page views refers to the number of buyers viewing the number of your product page, which is an important indicator of sales.The purpose of advertising is to increase the volume of product pages.
Sessions:& nbsp;This is related to Page View, which generally refers to the page views of different users.If a customer checks your product ten times a day, then Page View = 10, and sessions = 1.
Sponsored: & nbsp;& nbsp;When you advertise for your products, your product will be ranked in front of all other products, but there will be the words Sponsored in front of the product.
ACOS:& nbsp;This data expresses the effect of your advertisement.It measures the ratio of advertising costs and product sales.The smaller the ACOS, the better, it means that the cost of spending a small amount of advertising costs can generate a lot of sales.
CPC:& nbsp;C OST P er & nbsp; C Lick, this is an important parameter for advertising in Amazon, you can arrange your product to the front of other products through advertising.Every time the customer clicks the advertisement, the fee you pay to Amazon is called CPC.How to use CPC is the key to Amazon’s operation.
Bd: & nbsp;& nbsp;B EST D EALS, Amazon specially set up a preferential product page to list the current good discounts.You can often list your products here by paying.Sometimes, Amazon customer representatives will provide you with such opportunities for free.
Ctr: & nbsp;& nbsp;C lick T hroUGH R ATE, this data comes fromClick the number of productsandProduct list exposure timesThe ratio.In the same page exposure, the more the product clicks, the higher the CTR.
Variate: & nbsp;& nbsp;Different variants of the same product, for example, shoes will have different sizes, so shoes of different sizes are different variants of a product.
Upc: & nbsp; General product number, this is U niversal & nbsp; P roduction C ODE’s abbreviation, UPC is the earliest bar code that was used in large-scale, and it is a fixed-length and continuous barcode.It is currently mainly used in the United States and Canada.Because of its wide range of applications, it is also called a universal barcode.The UPC code can only be used to represent numbers, so the code set is 0 ~ 9.
SKU: & nbsp; The full English name is Stock Keeping Unit.This is the abbreviation of the uniform number of the product.Each product corresponds to the only SKU number, which is defined as the minimum available unit for storing inventory control.This number is generally set by the seller.
Gcid: & nbsp; Global catalog coding, English is G lobal C Atalog I Dentifier, Amazon seller conducts brand filing on the Amazon platform, Amazon will automatically allocate a unique product code for the product.This is GCID.

Amazon Tool

If you want to be good in work, you must first benefit your instrument
“The Analects of Confucius · Wei Linggong”

To achieve Amazon’s e-commerce industry, how can there be no good tools?

This article summarizes the best Amazon tool for you to escort your e-commerce industry.

1.jungle scout

Jungle Scout mainly focuses on the selection and the amount and ranking of Amazon products.It is very practical:

The first is the plug-in of Google Browser, called “Jungle Scout & Nbsp; Pro & Nbsp; Chrome Extension”.After the installation is completed, a small icon of “JS” will appear in the upper right corner of Google browser, and then go to Amazon.com to search for the keywords you are interested in, such as “iPhone Cable”, and then click on the upper right corner of the corner of the cornerThe “JS” icon will have a pop-up window, which shows many important information such as monthly sales, product BSR rankings, and REVIEW quantity of products with this keyword, which is very effective and convenient.click to download Essence

The other is the directional product information query.Jungle Scout provides a variety of product query conditions to help you choose products that meet the conditions.For example, you need “Health & Nbsp; and & Nbsp; HouseHold” category, and the price is more than 500 products before $ 20 ~ $ 50.This software can quickly find related products for you.At the same time, this software provides a “Niche Hunter” function to provide help from selecting products.Click to learn more Essence

2.Feedbackfive

The ranking of the product depends on the sales of the product, and the product sales will be affected by the product evaluation.There are many product evaluations, and good evaluation products are often greatly trusted by customers, so how can we get the customer’s high-quality evaluation?

A very good way is to ask for feedback from customers who have bought products, so this software provides the function of sending mail to customers who buy products automatically to realize the full automation of product evaluation.The best thing for this software is that it is free.If the number of emails in a month is less than 50, no money is needed, this is very suitable for you to try the following products.Click to learn more Essence

3.AMZ Tracker

AMZ Tracker has been bought by a Chinese company, which is mainly a tool for providing product keyword rankings.For example, a keyword of finding your product is “iPhone Cable”.This software can track the ranking of your product in this keyword rankingEssenceAt the same time, you can also monitor the ranking of competitors, know and know each other.At the same time, AMZ Tracker can also track bad reviews, as well as the function of promoting promotion in vipon.com.vipon.com is a website that provides promotional products with a minimum discount of 50%, so it can help increase sales and increase rankings.

4.Merchantwords

Merchantwords is mainly used to view the search volume of keywords in Amazon products.Through this data, you can understand the popularity of this product on the Amazon platform.At the same time, it can give other related keywords to help you position all product-related keywords.It is an essential tool for selection and mid-term writing products.

5.Keyword everywhere

This software is used to view the search volume of keywords in Google engine.This data can indirectly reflect the popularity of the products selected by Amazon, and can also give the price of CPC in Google, which reflects the competitiveness of keywords here.

Amazon store and operate

1.Amazon account establishment

Here we discuss how to open a store in North America ( www.amazon.com) After opening a store in North America, the way to open a store in other countries in the world (Europe and Japan) is completely consistent.The following is divided into Chinese companies and American companies to discuss:

For Chinese companies:Everyone often hear the “global store opening” lecture.This is mainly for Chinese sellers to set up stores in North America, Europe and Japan.Amazon official website Register the North American site.Specific steps are as follows:

Fill in the name, mailbox address, password, create new users,
Fill in the address, seller name, contact information, and check the phone/SMS certification.
Fill in the credit card number, the validity period, the name of the cardholder, the bill address, and set your credit card,
For U.S.tax review,
Check your product information and classification,
Congratulations, register.

Register the information required by Amazon: email address; your personal or company name, address, and contact information; you can pay the US dollar dual currency credit card (VISA, etc.); you can contact your phone number during the registration period.

Note: Amazon’s operating team in China expanded from 30 in 2015 to more than 100 people, most of which are investment managers (responsible for global store opening projects).So a better way is to directly find Amazon’s investment manager in China.Official personnel will have more convenience to guide you to open a store.

For American companies or individuals:For companies or individuals in the United States, it is generally enough to register through your own online.After your account is established, there will be a US customer manager contacting you.If you have any questions, you can ask directly.Specific steps are as follows:

Click Amazon US website Register online,
Click “Start Selling”,
Fill in the name, mailbox, password, telephone, company address, IRS tax number, and a US credit card,
Generally, you need to upload the company’s registration information page, and then wait for 1 to 3 days.
Congratulations, the registration is complete.

Note: After the opening of North American Station, your products can be sold in the United States, Canada, and Mexico.If you want to open Europe and Japan, you can click here.

2.Set product page (Listing)

The setting of the product page is crucial and is an important part of product sales.In traditional store sales, customers are concerned about the overall view of the product, texture, price, etc., and online sales, the only factors that affect the customer’s desire to buy is your product page.Therefore, it is successful to prepare a full product page.The general product page contains the following parts:

Product title (Title): This is the most important part.
Product feature list (Bulletin Points): You can use 5 lists to express the important characteristics and advantages of the product.
Product description: Due to the limitations of the above two words, more product information can be expressed here to improve customers’ more understanding of this product.
Product’s keywords (Search Term): Here you can set 250 bytes of keywords to search for A9 engines provided to Amazon.
Product price, size and other information: For non-differentiated products, product prices are an important factor for customers to purchase.The price of all settings to benefits is also the key to success.
Cross Product of Products: Reactor your product to Amazon’s current prominent products, which drives the associated sales of your product.

Note:& nbsp; You must need a UPC or EAN code to set your product page in Amazon’s background.& nbsp; You can buy here Essence If you want to know the meaning of UPC, please check “Amazon Common Vocabulary” Essence

3.Arrange FBA delivery

The products sold on Amazon are generally delivered to customers by two distribution methods: Amazon Delivery (FBA) and sellers for their own delivery (FBM).Click “Amazon Common Vocabulary” to understand the meaning and difference.Eiffames strongly recommends the way FBA, especially for Chinese companies, FBA generally has a few advantages:

The higher ranking in keyword search results,
More opportunities to have “Buy Box”,
More energy to invest in product quality and marketing, let Amazon handle logistics and customer service,
Can expand the size of the store to the greatest extent.

The steps for arranging FBA delivery are as follows:

Log in to your Amazon account, click [Inventory]-> [Inventory Management] in the directory,
Find the product you set up before, on the far right, click the drop-down menu next to “[Edit],
Click [send/replenishment] to enter the send/replenishment page,
Click [Create a New Library Plan], and enter your delivery address at the same time.The location is generally in China.Select the packaging type, and finally click [Continue to handle the storage plan].
Enter the size and weight, the number of single items that is transported, and click [Continue].
Enter the [Preparatory Product] page, click [Continue].
Enter the [Labeling for Products] page, pay attention to a button [Print label for this page], download the product label, this is the only identifier number produced by Amazon for this product.You need to stick this on the outer packaging of each product.Identification Number.Click [Continue].
Enter the [Checkpiece Page], click [Approval Freight].
Enter the [Preparatory Cargo] page, fill in the relevant information, and click [Continue].
Enter a list and complete the delivery.

4.Set advertising CPC

In Amazon’s business, setting CPC is one of the most important steps.Amazon is based on a search engine sales platform.Customers come to Amazon, enter the keywords of the product, and Amazon will list the product according to correlation.If your product has just been launched, in Amazon’s system, there is no information on the product, so you need to use advertisements to maximize the exposure of the product, and at the same time allow Amazon’s search algorithm to accumulate product data as soon as possible.

Amazon updated the advertising page and advertising report from 2018.You can click on the “Advertising”-> “Advertising Management” of the directory to check your advertising performance.Click “Create Advertising Activities”, create new advertisements, and set up advertising budgets and cycles.Amazon provides two types of advertising settings: automatic advertising and manual advertising.

Automatic advertisement: The Amazon algorithm automatically sets keywords.As long as you provide the “default bid” value, Amazon will set the exposure and the final CPC.
Manual advertisement: The searches of the product themselves set the search keywords and the bidding of each keyword.Amazon will choose to expose the product based on the bidding of different sellers.Manual advertisements include three small categories: extensive matching, phrases matching, accurate matching.Let’s take a small example below to list the difference: If the keyword you set is iPhone Cable, if it is widely matched, the customer enters the iPhone, and your product will appear; if it is a word group matching, the search word entered by the customer must include the iPhone.The two words with Cable, such as the iPhone Light iPhone; if it is precise matching, then the customer must enter the iPhone Cable at a time to appear.

5.Set product advertising promotion (Promotion)

Setting promotion is an important way to improve product sales and Amazon BSR rankings.Amazon provides the following promotional settings:

Social media promotion code: Create a customized promotion code and get a unique marketing page, and share this page with buyers through social media, email or celebrity marketing.You can control how to promote promotional activities and how many products and transactions can buyers get.
free shipping: Provide free shipping services for all or some products.
Buy discount: Provide discounts for your entire product classification or a sub-product classification.
buy one get one free: If you shop in the entire product directory or subdirectory, you can enjoy one or more free products.
Amazon draw: Provide your products for free as part of the raffle to increase the click-through rate of your products and the attention of social media.

Buying discounts are common methods for sellers.There are two main methods: 1) Voluals for buying promotion; 2) Related products to buy promotion together.Amazon’s BSR ranking depends to a large extent on the daily sales of the product.For a product, the best way is to set up a number of discounts for buying multiple quantities.For example, buying two products for 10 % off and 20 % off for three products.If you have a hot product, you can use this product to promote another product, so you often set up a related promotion.When you buy hot-selling products, you can get a discount on another product.

6.Set product coupon (Coupon)

This is similar to the purchase of discounts in the advertising promotion above.The purpose is to attract customers to buy your product by mentioning discounts.This is the function that Amazon just opened in 2017.Generally, you can set the specific amount discount or ratio discount.Amazon will charge 0.6 knives for any sales reached by any coupon.

7.Similar product settings variants (Variation)

Most variants are used in different attributes of the same product, or derivatives of a product.For example, the color of the product is different, or the size of the product is different, all of which are the range of variants.When you build a new product, you can set up all the variants of the product, or you can put a variant of the product first.If the product market responds well, you can add other variants of the product later to increase the sales of the product.

The clever setting of variants can make your hot-selling products better sales, and can also make hot-selling products driving the sales of slow-selling products.

8.Light product settings (Light and Small)

Amazon Lights Light Commodity Plan is a distribution solution launched by small small products with fast circulation and no more than 15 US dollars.The delivery costs of each product are usually lower than similar standard Amazon logistics distribution costs.The size you are registered must be less than or equal to 16 x 9 x 4 inches, and weigh less than or equal to 15 ounces.

The plan provides a free standard distribution for PRIME buyers (4 to 5 working days).It also provides free distribution for non -Prime buyers (6 to 8 working days) without the minimum order amount requirements (such users can pay $ 0.99 to upgrade to 4 to 5 days of delivery services).

Note: & nbsp; Starting from April 2, 2018, the delivery cost will be determined based on the sales price of your products.We will charge a $ 0.80 order processing fee for products with a price of no more than $ 5.00, and charge a $ 1.00 order processing fee for products with a price of more than $ 5.00 or more.The basic service fee will be charged at a rate of $ 0.75 per piece.The first and renewal fees will be charged at a rate of $ 0.11 per ounce.

Apply for small product steps:

Download and fill in template
Upload your “Light Commodity” plan registration document:
Check the status and historical records: Refresh your last 10 upload status.If there is any error in the processing report, modify your “Light Commodity” plan registration document and return the above steps (2)

When the FBA is delivered, the steps and the place of delivery are not the same as conventional items, download Seller packaging and preparation guide Learn from the delivery steps in detail.

Amazon Selection Secret

The first one of the five elements of Amazon’s success is: Selected products, selected products, selected products EssenceEmphasized three times.High-quality products are the key to the long-term profitability of Amazon business.Choosing the right product will make your early investment and quickly return it.Choosing the wrong product will allow your early spending and effort to pay the east.

1.Amazon selection idea

In a word, the principle of selecting products: There are still a large number of demands in the market, but there are not much competition.

Amazon is a search platform based on search.If the market you choose is plain, it is difficult for you to make money, because no one can search for this product you sell.On the contrary, if the products you sell are too hot, the competition must be fierce.This is undoubtedly a barrier for new sellers, because you may need to spend a lot of advertising and marketing costs, and your product cannot enter the customer’s vision.

2.Important indicators for selection

Market heat analysis of the product: Sales products (Niche), which is interested in customers, excavate keywords related to products, and understand the popularity of product keywords in Amazon and Google.
Competitive analysis of the product: Analysis of the competition in Amazon, if the competition is fierce, we will avoid it.Our goal: Choose a product with little competence.
Product market analysis: Learn about the types and differences of such products in Amazon.Whether the seller sells is completely the same product, but only the trademarks are different, or the products they sell are obviously different.
Analysis of the customer group of the product: For the final positioning products, analyze the main customer base, including gender, age and other related information.

3.Keyword positioning

For the selected products, you need to determine the keywords related to it, because Amazon is a system that searches the product with product keywords.The precise positioning keywords are successful.

use Amazon webpage See the keywords of other sellers: On the Amazon homepage, find related products and check the keywords used by the seller.These keywords are mainly stored in the title, list and product description.
use Merchantwords Positioning keyword: Merchantwords is a paid software to view the keyword search volume of products in Amazon.When you enter a keyword, it will list other keywords related to it.
use KeywordEverywhere View Google search volume: This webpage can view the search volume of keywords in Google.

4.Product potential analysis

The above steps are analyzing the current popularity of the product, and this step is to produce the popularity of products from the past to the present.After all, it takes 1 month from the selection to the shelves, and the sales period you pay more attention to it will be in the future.Therefore, it is important to grasp the product trend.

use Google Trend (Google Trend) Let’s analyze the trend of the product.

5.Product competitiveness analysis

For Amazon or Google’s large-scale products, general competition is not small.Therefore, when choosing a large competitive product, the market expenses they are often invested will be relatively high.Through, the following steps can analyze the competitiveness of the above products.

Jungle scout extension Analyze the competitiveness of the product and the current competition.
Jungle scout web app Analyze the competitiveness of selection.

6.Calculating cost profit

So far, the primary selection of the product is over.The following important steps are accounting product costs and sales profits.This is an indispensable step in the entire selection process.This step can help you analyze whether to sell this product in theory to make money.Using Amazon platform to sell products, the cost generally includes the following items:

The procurement cost of products in China (COST)
Products from China to Amazon’s freight (shipping)
Product’s FBA cost (FBA)
Amazon Share of the product
Advertising costs during product sales (CPC)

use Alibaba website Understand the rough cost of the product:Alibaba is mainly targeted at B2B customers, so you can find the general price of batch ordering products, and this price can be regarded as the cost price of the product.
use Amazon Tool Accounting profit: Amazon provides an online cost calculator to calculate profits by entering the ASin of the product.

7.Find the source

For the labeling products, the source of the supply is mainly from the Alibaba website.Enter the Alibaba website, find suppliers of related products through keywords, and choose the appropriate supplier through the following principles.

Choose a supplier that has been tested. Choose “Trade Assurance”, “Gold SUPPLIER” and “Gold SUPPLIER”Assessed supplier“Certified suppliers.And, these suppliers need to have a certain amount of praise.
Contact the merchant and ask if you give a marking service (print your own trademark on the product).This is the Private Labeling Product we often call.
Ask the merchant to ask for samples and check the quality of the product.
Discuss the final price, order, and discuss the delivery method.

Amazon profitability

1.The product is prepared for the first week of the product

In the first week of the new product, Amazon will give a certain exposure support for the product.So, please do the following:

Set automatic advertising and manual advertising:Set up an advertisement to increase the exposure of the product, use the advantages of the first week to ensure a certain daily traffic, and at the same time allow Amazon’s A9 algorithm to obtain the search information of the product faster, facilitate the search ranking of keywords.
Get three high-quality product evaluation within a week:Product evaluation is the most important factor in product sales, which directly affects customers’ willingness to purchase.You need to accumulate a certain amount of high-quality product evaluation at the fastest time.In addition, it continues to obtain high-quality product evaluation.
Set the product keyword monitoring:use Amztracker Monitor the ranking of product keywords, master the relationship between product sales and keyword rankings.
Use outside station drainage smooth flow:Amztracker Use some resources outside the station to ensure daily sales.Provide out-of -site drainage websites.Click to view the setting method Essence

2.Get high-quality product evaluation

Product evaluation is the most important factor in product sales.Product evaluation, as a social proof, directly affects customers’ willingness to buy.According to statistics, more than 92%of consumers will check the evaluation of relevant product to make a purchase decision before purchasing products or services.In Amazon, the price and product evaluation for products that are not differentiated are the two most important factors that determine customers to buy.Some sellers have adopted the wrong method of obtaining product evaluation, which may cause a large number of product evaluations to be deleted, and eventually the store is closed by Amazon.You can use the following common methods to accumulate high-quality product evaluation:

After ordering the product for 14 days, use it Feedbackfive Automatically send information to customers and ask product evaluation.
Enter some product trial groups such as Facebook and other products to understand customer feedback.

3.Advertising skills

Set up an advertisement to increase the exposure of the product, and at the same time allows Amazon’s A9 algorithm to get the search information of the product faster, facilitate the search ranking of keywords.Advertising settings are mainly the following two aspects:

For automatic advertising: The key is to set the daily advertising budget, analyze the advertising results, and summarize the high-quality product keywords.
For manual advertising: set keywords that can generate sales, set the category of keywords (extensive matching, phrases matching, accurate matching), CPC costs of keywords, and daily budgets.

4.Monitor the keyword ranking

use Amztracker Monitor the ranking of product keywords, master the relationship between product sales and keyword rankings.Amazon’s shopping method is a way of shopping based on customer keyword search.Therefore, the sales generated by Amazon are generated by different keywords, so in the result of keyword search, the product ranking directly determines the product sales volume of the product.Essence

Keywords include two categories: subject (short words) and long-tailed words (long words).For example, if your product is used to protect the knee pads, then the subject word may be: Knee Brace, Knee Sleeve, etc., which generally contain two words, shorter; then long words may be: Pain RELIEF KNee Brace, KneeBrace for Basketball, etc., generally contains more than two words, which is longer.The number of searches in the subject is large, so it is a place where the soldiers must compete.There are relatively few people who search for long word, but if the setting is clever, it can often bring fixed sales.

5.Analyze keyword performance

The performance of keywords mainly refers to two data: one is CTR (CLICK Through Rate) and the other is ACOS.CTR expression is the tightness of the advertising keywords and the product itself.The CTR is low, indicating that the keywords and products are not high.ACOS expression is the relationship between advertising costs and the pre-sales of the square.

6.Monitoring of profitability

As Amazon’s competition is becoming increasingly fierce, many sellers will fall into the situation of “quantitative no money”, that is, the daily sales are very large, but there is no or rarely profitable.Therefore, you need to monitor the daily profit status of each product.

7.Digestion outside the station

Use some resources outside the station, such as Amztracker& nbsp; to ensure daily sales.Provide out-of -site drainage websites.

Mal malicious attacks such as defense opponents and selling

The mall is like a battlefield, and there is a fierce light gun in Amazon business.When doing Amazon business, in addition to paying attention to products and operations, it also needs to beware of malicious attacks from opponents.Malicious attacks often take the following two methods:

1.Sales of the same product

This product often occurs in your sales and higher rankings.If your product does not have a registered trademark (Brand Registry), the chance of winning is greater.The opponent often sells your product by FBM, and often uses a very low price.This will cause two serious problems:

Your product sales will be severely reduced, because the BUY BOX of the product will be snatched, and customers may choose lower prices.
If the quality of the products with the seller is very poor, it will seriously affect product evaluation.

You can use the following methods to protect your product:

Registered in product brand in the United States: With brand registration, you can contact Amazon to stop the sales authority of other sellers.
If you do not register for the brand, you can buy and sell products first, and then report to Amazon that this product is not in line with the product Listing.
Reduce the sales price to the price of BUY BOX, and then gradually increase the price to make the more sellers gain nothing.For details, please check the course “Amazon sells a gun and red” Essence

2.Release malicious product reviews

This mainly occurs between different brands of similar products.Some businesses will find people to buy competitors’ products, leaving a 1 -star comment at the same time to achieve the purpose of lowering product reviews.This is a very harsh behavior and vicious competition, and it is also a method of harsh Amazon.How to deal with this situation?

Contact Amazon to check the suspicious malicious evaluation
Analyze the content in the malicious bad review in detail, refute and explain the inconsistent content
You need to continuously increase the number of high-quality product evaluations